On enthusiasm and public speaking

Lessons from Steve Jobs' "greatest presentation"

"If you believe that your particular product or service will change the world, then say so. Have fun with the content. During the iPhone launch, Jobs uses many adjectives to describe the new product, including 'remarkable,' 'revolutionary,' and 'cool.' He jokes that the touch-screen features of the phone 'work like magic…and boy have we patented it.' I think speakers are so afraid of over-hyping a product that they go to the opposite extreme and make their presentations boring. If you're passionate about a product, service, or company, let your listeners know."