Reliance Entertainment, a part of the Anil Dhirubhai Ambani Group, has launched its blogging, media sharing and social networking site BigAdda.com. According to the company, BigAdda.com is expected to get about 10 million registered users in the first year of its launch. Reliance Entertainment plans to spend about Rs 5-6 crore in 2-3 months on the BigAdda's marketing activities encompassing all media including TV, outdoor, radio and internet.
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