'Crossing The Chasm'

From Read/WriteWeb by Alex Iskold

The startups view of the chasm is that it does not matter, at least for now. Before you cross the chasm you need to get to the chasm. And these days a lot of companies can't even do that.

According to Wikipedia in 2006, Tom Byers, Faculty Director of Stanford Technology Ventures Program, described "Crossing the Chasm" as "still the bible for entrepreneurial marketing 15 years later." It is certainly a powerful and proven theory, but it does need to be adjusted.

Expanding on how to retain the early adopters would be good thing to do in the next edition