Sunday, August 19, 2007

Inventing Web 2.0 terms

Comment from RWW's Burying Digg Clones

Your entire business is building these Digg-clones, and the best term you can come up with is "social news/content network"?

This is a major marketing opportunity for you. Make a real term, one that is catchy and easy to say, one that perhaps includes your company name, and maybe it will catch on.

Nobody will ever refer to "social news/content network" sites, or "Social Content Networks". Horrible name. Does nothing for me. Sounds like a website that talks about feelings. Something social workers use. Yuck.

Try calling them CoRanking engines. That is more catchy. Or give them a fun acronym like SNOW (Social News Organized Network) and then call these sites SNOW balls (which makes sense because stories roll and get bigger as they pick up votes). That has a better chance of sticking in peoples minds than "social news/content network".

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