Just sell the product

Popularity of Orkut, MySpace helped in marketing Minglebox: Kavita Iyer from AlooTechie

In an interview published in Deccan Herald, Kavita Iyer, CEO, Minglebox.com, has said the
popularity of Orkut and MySpace helped in marketing Minglebox better. "We just had to sell the product, and not the concept of social networking," she has said. According to Iyer, an average session from log-in to log-out on Minglebox lasts around 29 minutes. And the company is looking to increase this time by introducing new features like podcasts on the site.