Wednesday, November 14, 2007

What's wrong with local search engines

http://www.watblog.com/2007/07/13/guruji-search-win-innovative-but-retain-users/

There's this eating joint Barbeque Nation (Somewhere around Bandra). I wanted their telephone no.

So I did a search for Barbeque Nation on Burrp. Well I put in Bandra (W). No results!

Then I used JustDial, no results. OnYoMO, no results.

Finally, I did a google search and got the no. off Explocity.

And then I realized the mistake – Barbeque Nation was in Khar (W). Makes me wonder, if someone knew the exact details of a place - why would he even search for it? Or is there no room for human error?

Perhaps the algorithm needs a bit of tweaking to understand normal human behaviour a little more. The potential in Local Search though is immense. There's a lot to build on.


 

1 comment:

sameer said...

True, the algos are nowhere near ppl yet. Not just for matching the info - but even for the info itself, and especially its real life relevance.
We at Zook respect this fact, and are aiding in the community helping out each other - the way most info is shared! We'll make sense of it too, and short-cut to it the next time if we can. But yeah, the answer will be as relevant and as correct as it can start to get. So ask your friends, or Zook - on 57575665. You WILL get an answer - not just a 'result'.

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