Google's attempt to pan out to e-mail, chat, blogs, classifieds and mobile content in India faces stiff competition.
Local players like Rediff and indiatimes offer several services on the mobile and there is competition from upstarts like Bangalore's Ziva and mature players like OnMobile and Mauj. But most of them do not have ways to monetise mobile services through advertising. Instead, they rely on subscription.
Ziva has an innovative Mobile Search Agent Zook - Demo Zook here
http://www.zivasoftware.com/demo.html
About Ziva (from their website):
Ziva's platforms can be used by all the players in the Mobile ecosystem. This includes Mobile Operators, Platform Providers, Content Providers , Aggregators, Enablers & Creators, Media Companies, Mobile Advertising & Marketing Companies and Yellow & White page providers .
Apart from the mobile Search engine, Ziva's array of products comprises of a Recommendation Module , Merchandising Module , Personalization Module and a Social Networking System
Manas Platform™Peepal Network™
- Ziva's Manas Platform™ is a Next-generation mobile search based on a key insight: precise and relevant answers can be provided by modeling the search process on human interactions.Along with this, Ziva's Lateral Search ™ technique allows users to find the desired content in the least number clicks.
- Ziva supports an integrated "social networking" platform that provides the ability to create vertical-specific groups/communities. Users can tap into the vast pool of human intelligence (which includes user's friends, subject-matter experts, etc.) to get answers as well as to seek inputs/comments to their questions
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