Thursday, December 6, 2007

BrewHaHa - a venture with a difference

From: http://www.nenonline.org/weeklyStartUp.do?method=fetch&businessFn=weeklyStartUp&weeklyProfileId=26

Brewhaha, housed in 1,500 square feet of sub-prime space in Bangalore, is not a coffee shop so much as a colorful, comfortable lounge where people come to hang out, meet other folks, and grab a lazy bite over a board game. Occasionally there's a band performing or a quiz competition going on. The menu ranges from pasta and lasagna to a variety of Indian snacks. But yes, there is coffee. Lots of it.

The Money

Sreeraman and Mansur bootstrapped the business with their personal savings and some loans from family and friends. "Our initial investment was about 22 lakhs," says Sreeraman adding that he was saving up for the business while working at Microsoft. The money went mainly into décor, equipment, and various other fixed items. "We hope to break even on the initial investment in two and a half to three years."

"The problem is that our opportunity cost is huge. I have not worked in a job for a year, so the niggling concern of whether this activity is worth the time pops up once a while," he says, adding that it is a concern shared by his parents as well, who were initially very concerned over his career choice. "Once they saw the finished result, they were a lot more OK with it," he adds.

What keeps you awake at night?

"Funding," he says, almost immediately. "I think that's the primary concern. Whether we'll get funded soon or not, if so how and how soon, because these things are not entirely in our control," he adds.



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