Social networks reach a much wider audience than blogs. The reason for this is that social networks are publishing systems where the content is produced automatically as the consequence of social interactions. For example, writing on a Facebook Wall is a form of personal publishing, but we just don't generally look at it in that way. We think of it as a message sent to a friend, but an aggregate of all the messages that we leave amounts to a chunk of our online personal publishing. Posting a photo or a video is no different, as it is an act of creating personal content.
This is similar to what Hemant was talking about in our meeting on Sunday - that the aggregation of a person's comments on different blogs forms a stream of his/her published thoughts which can later be brought together as a blog in itself ;-)
Thoughts awaited ...
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