Monday, December 10, 2007

Mixx - Digg Clone

Digg competitor Mixx is announced today that it's taken a strategic investment from the LA Times.
This deal is a strange one though, because in addition to Mixx functionality being live on the Times site, LA Times stories will now be favored in the Mixx search results. 

Mixx was clearly built by people paying attention to user demands at Digg. Its popularity algorithm is said to be a simple one, according to Matt Marshall's coverage of the LA Times deal today, but there's a lot that's interesting about the site.

Here's my list of favorite features that you'll find at this very compelling site...

  • There's a bookmarklet to submit a link from off-site.
  • There's extensive personalization of the home page, including drag and drop ordering like an AJAX startpage.
  • There's been a photos section
  • There's extensive use of tagging, which is nice for site navigation and story skimming.
  • There's private groups, maybe your group alone would like to use a social news service internally and this is reason enough to use the site.
  • Content filtering
  • You can see what people voted against any item and what people have voted for or against.
  • The site encourages users to upload oversized avatar images. That's great, avatars are a tactile medium and all about facial recognition - so bigger is better and it really is important.
  • You can change your mind in Mixx. Vote things up, down, then up and then down again. It's great.

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