Thursday, December 27, 2007

Workbook - Facebook for the Enterprise

From WorkBook: Getting Facebook Ready for Work by Andrew McAfee

Worklight sells a server + software combination that sits behind the firewall, takes data from all manner of legacy enterprise applications (ERP, CRM, HR, etc.), and serves that data out "Web 2.0-style" to those who are authorized to see it (according to the company's existing policies). Web 2.0-style here means via RSS, Ajax, widgets, mashups, IM, etc.  And now Facebook.

In a quick demo, Lavenda opened up his standard public Facebook profile, then launched WorkBook (Worklight's offering) just like he'd launch any other Facebook application. After he logged in, a separate section opened up within the profile. This section was devoted to the user's employer— let's call it Lavendaco. Inside this section were a number of standard Facebook features— friends, groups, Q&A, profiles, etc.—presented using the standard Facebook UI. But the data populating each of these were specific to Lavendaco, came from the Worklight server installed at Lavendaco, were encrypted as they travelled across the Internet, and did not pass through Facebook servers. A short description and screenshot of WorkBook in action are here.

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