Google Goes to School: Hey Kids, Want Some Free AdWords? from Read/WriteWeb by
Google's giving $200 worth of AdWords to schools where students will marketing students learn how to use Google's online advertising products and test out trial campaigns with local businesses.
According to the project page, the students will "outline a strategy, run your campaign, assess your results and provide the business with recommendations to further develop their online marketing. Teams submit their reports and are judged by a panel of independent academics from all over the world."
A Google Map of the participating schools show that the program has extended to every continent on the planet.
Go to: Google Online Marketing Challenge!
... [But] there's something a bit funny about this kind of corporate influence over the souls of...marketing students. Ok, so maybe this isn't as ominous as many other corporate sponsorships in schools these days.
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