Friday, June 13, 2008

Purple Cow is a Purple Cow only if people actually care about it

More ideas .. more Purple Cows

Airlines have bad "food."  Law firms are dull. You're required to wait in line at the supermarket. Customer support reps are difficult to understand.  Visits to the doctor's office involve a boring wait in a drab waiting room.

What if you changed one of those things? What if the waiting room was turned into a multimedia experience? What if your customer support reps were retired radio announcers? What if checkout at the grocery store were eliminated by a walk-through scanner that totaled all your items and charged your credit card?

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