First, build an audience that wants to hear from you. Second, create something they want to talk about and make it easy for them to do so.
Seth Godin on his blog, recounting the Purple Cow story...
As of now .. I am quite motivated to read this book "The Purple Cow" - a new age bible for marketeers. But before that, there's too much on the blogs to catch up .. just Google and start reading more about it ...
More Purple cow links
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