Now Change the city in the first textbox and see how the tip below the "Enter an Area" textbox changes based on the city selected. Such small things, and not a over-hyped but little useful - local lannguage support - make a website "locally aware" than anything else
Also note that the "Select City" textbox's onClick behaviour has been altered to display an overlay with cities to select from - a much efficient replacement to the single column dropdown that most other websites use.
I would call it thinking with your head - these small details make a website user friendly. Localization and Usability will be the deciding factors in making websites useful to Indian audience.