Another of Google's 'India' story

Mid-day more than midway to success from Inside AdSense by Inside AdSense Team

Mid-day.com is a newspaper website for readers in Mumbai, India which has been in the AdSense program since 2005. According to Gauri Daswani, who was the Mid-day.com Assistant Manager at the time, 50% of the site's revenue is generated through AdSense. "Monetization has become much easier with the AdSense model," she says. "To ensure good results from AdSense, it is imperative that we create compelling content which in turn accounts for a good user experience and definitely benefits Google's advertisers." .... her team continues to experiment with other changes to find what will perform best for Mid-day.com. "We have learned that subtle changes can produce significant results."