Think hot dogs and mustard, or houses and mortgages. If hot dogs became freebies, mustard sales would skyrocket.
[Edit: The more the number of people seeking residence, the more mortgages a bank gets to do]
The more things that people and companies do online, the more ads they see and the more money Google makes. In addition, as Internet activity increases, Google collects more data on consumers' needs and behavior and can tailor its ads more precisely, strengthening its competitive advantage and further increasing its income. As more and more products and services are delivered digitally over computer networks - entertainment, news, software programs, financial transactions - Google's range of complements is expanding into ever more industry sectors.
Nearly everything the company does, including building big data centers, buying optical fiber, promoting free Wi-Fi access, fighting copyright restrictions, supporting open source software, and giving away Web services and data, is aimed at reducing the cost and expanding the scope of Internet use.
To borrow a well-worn phrase, Google wants information to be free - and that is why Google strikes fear into so many different kinds of companies.
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