"We've done a lot of work around how you manage the windows, how you launch programs and how you manage the windows of the programs that you've launched," said Steven Sinofsky, the Microsoft technologist who has led the development of the new version of Windows. "It's all about personalization and putting you in control of the PC, and that's a big initiative that we've had."
Mr. Sinofsky took the stage and issued an apology of sorts for the problems and frustrations associated with Windows Vista. He said the company had listened to and was responding to the feedback.
"We got feedback from reviews, from the press, a few bloggers here and there, oh, and some commercials," he said, with a nod to a lengthy Apple advertising campaign that has mercilessly poked fun at Microsoft's woes.