Xobni launches integration with Yahoo! Mail, Facebook, Skype, and Hoovers!

Xobni is one of the products who have got their launch strategy correct. They first launched as an outlook-only tool. Even spread the message in the press that they wanted to concentrate on the large outlook users population initially (the tool is free btw and is not associated with MS).

Now they are moving and spreading their wings to other areas. I am sure loyal outlook plugin users (like me and several colleagues in KPMG whom I have infested) will soon start using this tool to search their yahoo mail, facebook accounts and sundry. 

This is indeed a successful "strategy" of market entry which all product startups need to emulate.

---------- Forwarded message ----------
From: Brezina <Matt>
Date: Wed, Nov 19, 2008 at 10:25 PM
Subject: Xobni launches integration with Yahoo! Mail, Facebook, Skype, and Hoovers!

Hi Xobnies,

We have great news from the Xobni headquarters today!

We are pleased to announce that starting today, Xobni users can now search their free Yahoo! Mail from inside the Xobni Outlook sidebar, view Facebook profile data, browse Hoover&rsquo;s company profiles, and instantly initiate Skype chats and calls.

The new version (1.6.3) is available for immediate download at http://www.xobni.com/download

Current Xobni users will be automatically updated over the next several weeks.  To force an upgrade immediately, please visit http://www.xobni.com/upgrade.php?version=5342

Details, screenshots, and a video of the new version can be found in our blog post at: http://www.xobni.com/blog/2008/11/19/xobni-brings-the-internet-into-outlook-br-4-ways-your-outlook-will-never-be-the-same/

As always, thanks for your support and we hope that Xobni is helping you love email again.

Matt Brezina
Co-founder, Xobni