Many of us are already running or planning to start online communities. Mailman is a software that can be used to manage your own mailing list instead of using a service like YahooGroups or Google Groups. Though it also means that you will have to manage storage of all emails that are exchanged on the mailing list.
Mailman is free software for managing electronic mail discussion and e-newsletter lists. Mailman is integrated with the web, making it easy for users to manage their accounts and for list owners to administer their lists. Mailman supports built-in archiving, automatic bounce processing, content filtering, digest delivery, spam filters, and more. See the features page for details.
For more: http://www.gnu.org/software/mailman/
However, in today's era of SaaS tools, it is quite unthinkable to replace a service (like YGroups) with a software which you install and maintain on your server on your own.
Also, if your mailing list is primarily for people to subscribe to content (like Arbit Choudhury Comics) and not for community discussions, you would prefer tools like "FeedBurner " which provide you integrated feed management where people can use email or RSS to subscribe to your content.
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