.... it is interesting that Wufoo and Feedburner have a lower conversion rate to the free services than BlinkSale - even though BlinkSale asks more questions during the registration process.
It is also interesting that RegOnline has a much lower percentage conversion rate to free accounts than the other services, but then has a higher percentage of accounts that end up becoming paid members. It was noted that RegOnline has the highest organic result for the search term 'Online Registration' in Google - so this may have something to do with the poor conversion rate to free accounts. As you'll see in the slides (you have downloaded them right?!), RegOnline also has the highest revenue per customer by an order of magnitude.
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