Have you ever found yourself ignoring the directions of your car's GPS in order to get somewhere faster or more efficiently than it can calculate?
Startups make similar diversions, but the directions they are straying from are those of a product roadmap. Roadmaps are projected out for months, if not years, to give a company a strategy to most effectively grow its product. But just as there are reasons we ignore our GPS, there are reasons for startups to alter their roadmap. If startups come up with a product roadmap and proceed to put their heads in the sand while they follow it unwaveringly, they will more than likely fail.
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