We've got a problem. We don't know how to describe to average civilians just what it is that 37signals does.
Like when we're at a cocktail party and someone asks, "What does 37signals do?" The answer typically starts with "a web software company…" and goes to something like "that helps small businesses organize information…" and ends with the other person snoring.
Interesting responses in the comments:
- Put together a piece like this maybe? http://www.youtube.com/watch?v=Tbxq0IDqD04
- I'd say, "We make software for small businesses that they use on the web instead of installing it on their own computers. "Just like you can use Gmail for email without installing Outlook on your computer, you can use our stuff to run your small business without installing anything on your computer."
- Let me try "if Steve Jobs was in the online apps market, his company would be 37signals"
- We create environments in which people can work together, online.
- 37Signals is a company dedicated to creating simple web software for maximum productivity in your personal life and business. Or I'd find a clever way to play off "great taste, less filling" or "no frills in this software"
- We make small business apps that work smarter, not harder. | We make software that works, so you can be more productive. | We make apps that keep it real.
- I gave up trying to explain to people what I do. I just answer: "I build the Internet". Those that don't care are satisfied with that answer, and it peaks their attention for a few minutes if they want to hear what I actually do.
And the best one!
- We're in the manufacturing business. ....... We manufacture extra time for people.
37s fans would love to go through ALL the comments in there ...
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