"We're all waiting for the killer app the Semantic Web is going to bring, but I don't think it's going to happen that way," Tom Tague of Thomson Reuters toldInternetNews.com. Rather than a "killer app," Tague expects Semantic Web technology will add a layer of functionality that will enrich the accessibility and relevancy of content.
main causes of infoglut today is that we're "atomizing" content -- breaking it down into shorter forms like blog posts and Twitter feeds .... Web 3.0 is about having computers understand the content and provide users with only the most relevant information.
Amiad Solomon, CEO of Peer39, a developer of Semantic advertising services, said advertising will also be key to driving Web 3.0's growth. While a search engine can match ads to keywords results in a search, Solomon said the promise of Web 3.0 is that computers can understand all the content in a document and match it with a truly relevant ad. For example, a nature article that includes mention of jaguars won't mistakenly place an ad for a Jaguar car if Web 3.0 is correctly implemented.
"A badly targeted ad is bad for the user and it's a bad for the advertiser," he said. "Web 3.0 is the monetization of Web 2.0."
Nick Grandy, CEO of Web 3.0 startup Wundrbar, said there is "a huge opportunity" with open APIs to make finding what you want simpler from any location.
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